Heidelberg Materials 150 years of Innovation
Client: Heidelberg Materials
Year: 2023
Museums and exhibitions
facts and fiction developed a unique interactive permanent exhibition to mark the company's 150th anniversary, which can be seen at the new headquarters in Heidelberg.
The exhibition provides exciting insights into the corporate culture and product world of the international corporation. The five exhibition areas 'Innovation', 'Digitalization', 'Sustainability', 'Transformation' and 'Working Culture' are designed for a wide range of visitor groups. Customers, employees and interested visitors will find different points of contact with the company. The design of the exhibition is based on the newly developed corporate design and translates it into the space. The material of the exhibition furniture is a visible reference to the company's product.
The material of the exhibition furniture is a visible reference to the company's product. The scenography blends seamlessly into the modern architecture and creates a welcoming atmosphere. A particular highlight of the exhibition is the media and interaction concept, which opens up surprisingly playful approaches to the content. Outstanding projects can be explored using AR and innovative material samples can be experienced using object recognition.
In addition to the product range, the company's sustainability expertise and strategy are also explained. Success stories and employee interviews show the corporate culture of Heidelberg Materials. The highlight: capacitive hand impressions in the concrete become an extraordinary interface. Digital services and offers for on-site solutions are communicated in a playful way. The 150-year history of the company is brought to life by an interactive timeline. A sculpture from the 3D concrete printer forms a special eye-catcher together with the digital guest book. Visitors can have their names here as an animated 3D print.
facts and fiction was able to design, plan and realize this exhibition in just 6 months.
