Haniel Exhibition

Client: Haniel

Year: 2006

Award: Galaxy Award and FAMAB EVA Award

Museums and exhibitions

An outdoor exhibition is installed in the park landscape of Franz-Haniel-Platz: Accessible and self-explanatory at all times. There, the six corporate divisions present themselves in their own pavilions. A seventh, the Haniel Pavilion, houses the exhibition's guest book.

The pavilions are connected by a green, walk-in timeline, the Haniel Bridge, which symbolises the history of the Group since 1948 and shows visitors the way through the exhibition. Along this walkway, visitors get to know the companies in the chronology of the start of their current core business within the Group.

The pavilions are designed as simple cubes with a white outer shell, transparent, the reverse sides covered with a mesh and the respective logo. Thus they form an optical unit with individual elements. In the pavilions, the corporate divisions present themselves: Without technical explanations, instead with clear statements and catchy images.

This results in completely different room concepts. Four basic elements ensure a similar connection between the cubes and the Haniel walkway: a continuous strip structure, sometimes stronger, sometimes weaker, lends each cube unusual and impressive structures; secondly, the entrance wall with the history of the company area, placed directly on the walkway; secondly, a historical or symbolic exhibit in a showcase, embedded in the front of the entrance wall; and finally, at the end of each pavilion, the presentation of the company area in figures with unusual, impressive comparisons that remain adherent.

As different as the structure of the Haniel Holding may be, and thus often inscrutable for the individual, the exhibition succeeds in communicating these connections in a clear and comprehensible way.

Designed for target groups with very different relationships to the group, the exhibition achieves its goal through an unusually long duration and concise, lasting images. All six corporate divisions use the exhibition to communicate the context of the holding company and their own position in it to their employees and customers from Germany and abroad.