This floating science centre aimed to create interest in scientific topics. In co-operation with Z_punkt, facts and fiction took the helm to develop an exhibition based on the mega-trends of the future, taking the everyday life of 'family 2030' as an example.
The MS Wissenschaft, which translates as MV Science, is a floating science centre that tours around 30 cities on German waterways every year. The ship houses an exhibition that changes annually and invites visitors to try things, to participate, and to do some research. The exhibition aims in particular to get adolescents interested in scientific topics and to present the latest projects being carried out at German research institutes.
facts and fiction's head office is on the Rhine and so we were thrilled to design and build the entire exhibition from the architecture and incorporating the experiments contributed by scientific organisations through to developing our own hands-on experiments. The freighter's cargo hold offered approximately 600 m2 of exhibition space.
We took the helm, but also brought someone else on board to complete the crew: Z_punkt, our neighbours and one of Germany’s leading agencies for futurology. We developed a concept for the topic we were given, ideas for the future, based on the megatrends of the coming 15 to 20 years.
The concept focussed on the everyday life of a normal family in the future. 'Family 2030', as they became dubbed, were shown in the form of an entertaining cartoon. Five exhibition islands allowed the visitors to follow the family from breakfast in the morning to free-time activities in the evening – and to encounter the impact of the megatrends along the way.
Overall, the exhibition was bright and friendly. Ostensible science fiction attributes were avoided. Each exhibition island featured photographs of the individual megatrends on the outside, while the interior showed the cartoon family in the various daily situations. This drew the visitors' attention from the global scale down to the microcosm of the family.
To help put the content in context, the megatrends were accompanied by interactive stations where visitors were able to develop their own personal profiles for the future. So, time to cast off!