Lanxess is independent and innovative. This is the message the company wanted to convey to its investors and the specialist press. To this end, facts and fiction developed a walk-in exhibition to present the company's products and corporate design. A three-stage exhibition transported visitors into the world of Lanxess.
The name Lanxess has been well known to ice hockey and handball fans since the former Kölnarena, an indoor arena in Cologne, was renamed the Lanxess Arena. What is less well known is that Lanxess is a portmanteau of the words lancer and success.
The international chemicals company, which has its roots in Bayer, wanted to present itself to its investors and the specialist press as an independent, dynamic and innovative company. The young firm's products, performance and philosophy should all be put on show.
facts and fiction's creative labs were commissioned to develop a proven concept that transported the company's strong visuals as well as the importance of its products, which are rarely seen in everyday life. Our solution: we created an exhibition that translated the company's values, visuals and services into the third dimension – the company become walkable.
A disused production hall was converted to present the young firm as a futuristic island in a historical setting. The architecture translated the form, proportions and colours of the corporate design into a spatial experience. Visitors were taken on a three-stage journey that demonstrated the company, its products and their characteristics. A red carpet demarcated the main route through the exhibit. Black letters on the carpet explained the origin of the company's name. The philosophy and success of Lanxess were presented in an audio collage.
The main route ended in the piazza, the communicative centre of the exhibition. Information stands arranged by topic highlighted the myriad applications for the company's diverse range of products. The characteristics and strengths of Lanxess' products, such as caoutchouc and plastics, were presented as well as the end products. Visitors were transported into the young, innovative company's world by means of numerous forms of communication including architecture, graphics, exhibits, text, actual products and sound impressions.
The reactions to this walkable business card were nothing but favourable. The experts agreed: the exhibition received an EVA silver award and a nomination for the Design Award of the Federal Republic of Germany.