Lanxess goes public. Part of the communication campaign, which facts and fiction conceives and coordinates on the occasion of this event, is a VIP gala at which the guiding values "capable, courageous and lively" are presented. To be seen and heard for the first time: Corporate film and song, both developed by us.

Lanxess, to which Bayer has outsourced parts of its chemicals and polymers businesses, is placed on the capital market. The conceptual orientation of the stock market event is specifically tailored to the positive mood of departure, which must be conveyed associatively. The VIP stock market gala is part of a comprehensive communications campaign that facts and fiction has designed, coordinated and managed for Lanxess in close cooperation with the customer.

As a preview of the company's future, the about 300 prominent stock exchange guests from the worlds of politics and business can look forward to an evening programme lasting several hours at a gala event in Cologne's Palladium. The selected show acts from the fields of classical music, pop, jazz and acrobatics will also be dedicated to the guiding values of "capable, courageous and lively", as will the five guest speeches surrounding the multi-course business dinner. In staging the event, facts and fiction focused entirely on brand awareness.

The letter X becomes the creative link between the brand and the staging. As a light or room sculpture, walk act, fabric panel or banner, it puts the guests in the mood for the Lanxess corporate values. In the course of the evening, the Lanxess corporate film and song will be presented for the first time. Both the film and the song have been designed and realised by facts and fiction. The communication package for the chemical company also includes communicative support for the trade fair appearance at K2004 as well as flanking measures for the IPO, which also includes the stock exchange kit.