The great sporting achievements and unique fan culture of Borussia Dortmund made a worthy subject for an exhibition. facts and fiction took up the ball and kicked off the 100th anniversary celebrations with a football museum in a champion’s league of its own.
It was clear from the beginning that there could only be one place for the permanent exhibition – on the pitch (or at least at the Borussia stadium). The history of the club and the legends surrounding it came to life on Level 4.
Central to the Borusseum are BVB’s great sporting achievements, for example, in 1966 being the first ever German club to win an international trophy. Just as important are the passionate and extremely loyal Dortmund fans. A double approach incorporating football history and fan culture becomes clear in the way that the central elements of a classic museum (selected exhibits such as cups, trophies and memorabilia) are combined with interactive stations which together invite active participation even in the design of the Borusseum.
The legendary South Curve, the yellow wall, was recreated forming the backbone of the museum with its fan stations placed in front and behind. In front of this backdrop, six exhibition islands narrate the sporting development of the club from its foundation to the present. Each of these islands is conceived as a walk-through vitrine brought to life through design and narrative tools. Visitors can check out Borsigplatz, the pub atmosphere of the club’s formative years. The ‘Weiße Wiese’ (White Field) shows the beginning of the club and its first protagonists. The period of the most significant sporting achievements is presented using exciting anecdotes and exhibits. The hot-blooded fans of past and present take centre stage at the Westfalia Stadium. The treasure chamber with its mystical presentation is dedicated to the trophies, the ‘BVBrain’, the home of the new interactive BVB memory, the Borusseum-Wiki.
Admittedly, this short summary does not quite do the Borusseum complete justice; its provides more surprises and masterstrokes than entire football seasons put together. They can only be experienced on the pitch – at the Borusseum.