As part of the company’s 150th anniversary, facts and fiction developed an anniversary tour to carry the Bayer mission around the world.
Although Bayer was founded a long time before the start of the last century, the global player has always focused on the future as proved by their latest slogan ”Science For A Better Life“.
The 21 letters of this slogan were transformed into individual cases each illustrating a specific Bayer topic – from A for Aspirin and E for Energy Efficient Mobility to S for Science.
We decided to add a full stop with an extra case presenting the history of Bayer as an interactive experience. All 22 modules of the traveling exhibition are designed to built up quickly and easily and the entire process can be completed within eight hours following delivery.
The exhibition focused on the topics of health, agriculture and high-quality materials. By presenting specific and tangible examples, we demonstrated Bayer’s contribution to improving the lives of millions of people all over the world through its research activities and innovative products. Visitors were invited to personally experience this mission with the help of various interactive games and installations.
Surprises where integrated in many of the cases: It is widely known that Bayer developed the famous painkiller Aspirin™. But who knows, for example, how much research work is invested in developing seeds before rice gets to the table? Which new car owner is aware of the fact that his or her sunroof is made of the transparent polycarbonate Makrolon®? A combination of pictures and texts and integrated media stations conveyed these and many more facts and details.
The anniversary tour was as global as Bayer’s commitment. Stopping off at about 30 locations on five continents including Mexico City, São Paulo and Shanghai as well as many other smaller Bayer venues, the exhibition achieved its central objective of attracting international attention.