Lanxess
Energizing Chemistry
‘Energizing Chemistry’ is a rhythmic and dynamic film clip highlighting the guide values of the global player Lanxess with powerful images. In the film produced by facts and fiction, young French drumming acrobats move through the sections of a theme park dealing with chemistry in an action-driven fashion.
Energizing Chemistry is the first image film for the publicly traded international chemistry enterprise Lanxess. It is produced as a rhythmic and dynamic clip highlighting the guide values of the global player by means of powerful images.
The film following the motto ‘capable, courageous, and vivid‘ shows alternating scenes from the current production and from a performance of Parcours, a group of young French drumming artists moving through the various areas of the chemical theme park synchronously to the music in an action-driven fashion. The film presents the enterprise as a young and forward-oriented business entity. With the implementation, we are closely geared to the business objective of Lanxess, an offspring of Bayer.
The clip is the beginning and a part of a brand-focussed campaign dealing with Lanxess’s initial public offering, with the campaign being staged and attended by facts and fiction. The clip is produced in seven languages and is to be used internally and externally.
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